GRAPHIC & DIGITAL MEDIA DESIGNER BASED IN LONDON, SPECIALISING IN CREATIVE SERVICES WITHIN FASHION, BEAUTY AND INTERIORS.
GRAPHIC & DIGITAL MEDIA DESIGNER:
Working closely and collaboratively with T.V.W founder Susie Cave and President Leonardo Lawson on a range of graphic design deliverables for social media, e-commerce, email newsletters, lookbooks, V.I.P books, press documents, a range of internal documents., and media.
THE VAMPIRE’S WIFE-SOCIAL MEDIA CONTENT CREATION, LAYOUT & RETOUCHING
Responsible for producing all Instagram content for The Vampire’s Wife feed, visual proposals were presented twice a week to founder Susie Cave and CEO Leonardo Lawson.
Images selected for the feed in Monday meeting with the Ecommerce and Production teams.
In these meetings, we discussed styles that were going live on the site or products that need an extra push in sales so a marketing strategy can be put in place.
Images are sourced from lookbook photoshoots, behind-the-scenes shots, and V.I.P placements.
If garments that need promoting have not been shot on a model a photoshoot is scheduled and organised to photograph all the styles missing imagery.
Instagram feed layouts picture above designed by Olivia Moore, 2021 all images posted on T.V.W’s main feed.
THE VAMPIRE’S WIFE-SOCIAL MEDIA CONTENT CREATION, LAYOUT & RETOUCHING
All images were retouched by me and formatted for the feed and stories.
Animated, motion graphics are also developed to create a diverse range of content for the feed.
We worked two-three weeks ahead of posting so an overview of the upcoming feed layout could be carefully curated.
All of the posts are uploaded to the app ‘Preview’ so the posts are scheduled to go live, captions are written by our President Leonardo Lawson.
Instagram feed layouts picture above designed by Olivia Moore, 2021 all images posted on T.V.W’s main feed.
SOCIAL MEDIA CONTENT DESIGN CREATED ON AFTER EFFECTS
Tinka, our in-house model wearing the gold glitter face mask moving towards the camera using photographs combined together.
THE VAMPIRE’S WIFE ICONIC FACE MASKS
Posted on Instagram and SOLD OUT within minutes using this Instagram campaign.
Visual and motion graphic content design by Olivia Moore
January 15th, 2021
SOCIAL MEDIA CONTENT DESIGN CREATED ON AFTER EFFECTS
Tinka, our in-house model wearing the silk glitter face mask moving towards the camera using photographs combined together.
AFTER EFFECTS VIDEO EDITING FOR SOCIAL MEDIA
The Vampire’s Wife x The Royal Ballet e-commerce videos formatted for product pages and social media. Paid social media advertisement, press coverage included Vogue Magazine and Tatler.
AFTER EFFECTS VIDEO EDITING FOR SOCIAL MEDIA
Nick Cave playing the piano wearing the Posey Rings. Made exclusively for The Vampire's Wife by Bentley & Skinner, the London jewelers by Royal Appointment to both Her Majesty the Queen and His Royal Highness the Prince of Wales. Instagram post.
THE VAMPIRE’S WIFE-THE SILK FRILL FACE MASK, ARTWORK FOR SOCIAL MEDIA & E.COMMERCE
The images above are an example of how a Behind the Scenes photograph was redeveloped to appear like a photorealism painting, inspired by Gothic Portraiture. Advanced Photoshop skills were applied as well as digitally painted layers to create a subtle brushstroke finish. These images were posted on the feed, the purple mask version was the main image on the homepage for March 2021
AFTER EFFECTS VIDEO EDITING FOR SOCIAL MEDIA
The Vampire’s Wife x The Royal Ballet e-commerce videos formatted for product pages and social media. Paid social media advertisement, press coverage included Vogue Magazine and Tatler.
THE VAMPIRE’S WIFE-THE CONFESSIONAL COLLECTION LOOKBOOK RETOUCHING & LAYOUT
Oversaw the retouching of the Confessional Collection Images selected for the lookbook by Susie Cave. Alterations and feedback were reviewed throughout the lookbook’s development, a final layout was determined once all images were complete. Ensuring the lookbook was perfected and finalised on schedule was of the utmost importance to meet sales and press deadlines. The lookbook was sent out in a high res email-friendly PDF. Print versions were also manufactured by a specialist London-based printing agency.
INSTAGRAM STORIES ANIMATED CONTENT
Content creation for Instagram stories to promote the Spring/Summer 2021 collection.
The Total Mayhem Dress in Red Ursinia.
THE VAMPIRE’S WIFE-MOON DROP CATS T-SHIRTS RETOUCH & ARTWORK PLACEMENT
Every month on the full Moon The Vampire’s Wife releases a new Cat t-shirt, using artwork by Susie’s favourite artist Aleksandra Waliszewska. The positioning of the artwork on the T-Shirt is mocked up by me and presented to Susie before going into production. The images below are used for E.commerce and social media, the photographs of our in-house models Tinka and Shammy are reworked to showcase the latest design.
CONTINUE TO VIEW DIGITAL AND WEB CONTENT ⬇︎
THE VAMPIRE’S WIFE-THE CONFESSIONAL COLLECTION LOOKBOOK RETOUCHING & LAYOUT
Secondary lookbook imagery was also considered throughout the development of the lookbook. Croppings and alternative formats were presented and considered for future use on social media and email campaigns to maximize the reach of the new collection imagery. Presentations for VIP clients and stylists were also generated whilst working on the lookbook. Often additional images were retouched to accommodate specific clients.
THE VAMPIRE’S WIFE-MOON DROP CATS T-SHIRTS RETOUCH & ARTWORK PLACEMENT
T-Shirt retouches and placements for The Vampire’s Wife website.
THE VAMPIRE’S WIFE-E.COMMERCE GHOST IMAGE RETOUCHING
Product imagery for The Vampire’s Wife online store is retouched by myself and our freelance retouchers Alex and Simon. Garment shots are photographed by our Ecommerce photographer and digitally manipulated by me and the retouchers under the direction of our design team, who communicate how they wish the garment to appear in terms of fit and shape. and handed over in bulk. Collection imagery is shot and retouched in bulk to accommodate sales and press deadlines that require ghost images to be sent out externally ahead of product launches.
All ghost images are retouched in photoshop to ensure creases are removed, frills are straightened, prints are perfected and the colours of the garments are true to the physical fabric.
The approved ghost images are uploaded to Dropbox in high res tif formats and jpgs formatted for the website.
THE VAMPIRE’S WIFE HOMEPAGE LAYOUT & VISUAL CONTENT
Layout proposals designed by me for the homepage are approved by Susie Cave (Creative Director & Founder), as well as all the content I format for the website: videos, images, etc.
Product pages often require numerous images to advertise the product to customers, front, back, model image, and the textile swatch all need to be retouched and formatted to the highest standard.
Feedbacks and approvals are discussed during my weekly meetings with Susie and various content is uploaded shortly after these weekly discussions using the website platform Shopify.
THE VAMPIRE’S WIFE STUFF POSTS EMAIL TO THE WEBSITE PAGE
All newsletters are designed on Mailchimp and Klaviyo and sent out to subscribers via scheduled posts.
THE VAMPIRE’S WIFE-NEWSLETTER DESIGN- KLAVIYO
Secret launches and sample sale invitations are created and sent out by me using Klaviyo. Layout proposals are presented to Susie by me, the copy is written by our Head of Sales.
Reports on the success of the newsletter, in terms of financial gain and reach, are documented by myself in order to continuously access how newsletters can be improved.
THE VAMPIRE’S WIFE-NEWSLETTER DESIGN
Icons newsletter series, The Falconetti.
THE VAMPIRE’S WIFE-STUFF POSTS & NEWSLETTERS
The ‘Stuff’ section on the website is a visual and written treasure trove of what is currently inspiring Susie. Stuff posts are uploaded by me on a weekly basis to the website via Shopify. A newsletter is also sent out using Klaviyo with copy written by Susie’s husband Nick Cave and layout designed by me.
NEWSLETTER TYPOGRAPHY
Susie requested feminine typography as a contrast to the gothic branding of the logo. Pairing these two typographies alongside each other communicates the brands vision of subversive femininity.
ICONS DESIGN FOR FRIENDS WITH BENEFITS LOYALTY SCHEME
Hand-drawn action buttons to access various site pages/ sign up forms.
Responsible for building the visual identity of a growing brand across a range of graphic and digital platforms, such as the design of homepages, landing pages, banners, content slots and advertisements. Klaviyo newsletters, curate social assets, both static and video. Work collaboratively with the creative director on new season design assets. Design flagship store windows, packaging and event assets. Attend twice-weekly meetings with marketing, ecom and social media teams to discuss upcoming launches. Supervise e-com and marketing assistants, as well as mentor and train graphic design interns.
Autumn Winter 22 Space Cowgirl Collage
Autumn Winter 22 Space Cowgirl Collage
Autumn Winter 22 Space Cowgirl Collage
T-Shirt Animation
Graphic Gif
GRAPHIC & DIGITAL MARKETING DESIGNER
Responsible for building the visual identity of a growing brand through graphic mediums, ensuring the label’s tone of voice remained consistent across all online and social platforms. Design of homepages, landing pages, banners, content slots and advertisements. Klaviyo newsletters, curation and production of social assets, both static and video. Working collaboratively with the creative director on new season design assets. Design flagship store windows, packaging and event assets. Attend twice-weekly meetings with marketing, e-com and press teams to discuss upcoming launches. Supervise e-com and marketing assistants, as well as mentor and train graphic design interns
SS23 NEWSLETTERS REDESIGN (OPPOSITE & BELOW)
Hayley Menzies has a loyal customer base, with over thirty thousand subscribers to the twice-weekly newsletters sent out from the e-commerce/ marketing team. I was tasked with redesigning the look and layout of our newsletters to launch the new collection in February. The brief was to inspire new subscribers with the Hayley Menzies maximalist aesthetic and re-engage existing customers with an enticing redesign.
ABUNDANT BLOOMS GIFS
Handpainted gifs to be integrated into newsletters.
RED FLAGS- ART DIRECTION FOR A DATING TOOL APP
Being in a relationship can be exhilarating, but also at times incredibly unsettling, unnerving and perplexing. We’re often not sure of the signs that come up from time to time and whether they are in fact warning signs.
It often takes someone who isn’t in the relationship to see whether it’s toxic or not.
Red Flags the app is your new online confidante who can open your eyes to see the potential ‘red flags’ in a relationship.
To be the online version of the girl's bathroom. A forum of advice, support, comfort and most importantly assurance to know whether the potential ‘flags’ in a relationship are red or not.
Create an anonymous and totally private profile. Upload your ‘flags’ to the community, and wait for other users to comment on whether they think they are ‘red’ or not. Users can also submit their concerns to ‘Flag Officers’ (for a subscription fee), professional relationship experts who can better spot those red flags and offer advice.
Red Flags was founded by me, our team consists of young creatives working together to develop the app and create content that reflects the brand's core values.
Moodboards below were created by me and sent out to the team to communicate the visual tone and aesthetics of the app.
CREATIVE DIRECTION RED FLAGS APP DESIGN, RED FLAGS IDENTITY, LOGO AND EMOJIS
Red Flag logo design inspired by ‘sticky’ relationships (below) and flashing warning signs (left).
The brand’s visual identity needed to feel sexy, modern, and youthful.
Emojis were designed to illustrate common online dating terminology and visual associations.
The emojis were to be used whilst communicating through the app to other Red Flag users.
RED FLAGS TEXT!!! EXAMPLES-MOTION GRAPHICS- GIF & MP4
Inspired by a text from podcast GUYS WE FKD
Motion graphics were developed for use on social media to promote the brand and communicate our sassy tone of voice.
Moodboard designed by Olivia Moore
DELETE ALL THE FEELINGS
MOTION GRAPHICS- GIF & MP4
Motion graphics were developed for use on social media to promote the brand and communicate our sassy tone of voice.
SAMANTHA JONES
MOTION GRAPHICS- GIF & MP4
The Samantha Jones bottom right ‘I love you Richard, but I love me more’ received over fifteen thousand views and was shared two hundred times.
CONFUSED?
MOTION GRAPHICS- GIF & MP4
Motion graphics were developed for use on social media to promote the brand and communicate our sassy tone of voice.
HAYLEY MENZIES- DENIM TO LIVE YOUR STORIES IN- SOCIAL MEDIA CAMPAIGN
Instagram content curation, crops and visual posting strategy, sequence layout static and video. (Below)
Creative consultant on the shoot, visual research and art direction.
DENIM CAMPAIGN REELS (BELOW)
DENIM VIDEO EDITING/ FORMATTING FOR SOCIAL MEDIA-THARA
Storytelling for Denim Campaign using visuals inspired by Thara’s relationship with denim.
DENIM VIDEO EDITING/ FORMATTING FOR SOCIAL MEDIA- STEPHANIE
Storytelling for Denim Campaign using visuals inspired by Stephanie’s relationship with denim.
DENIM VIDEO EDITING/ FORMATTING FOR SOCIAL MEDIA-ABIGAIL
Storytelling for Denim Campaign using visuals inspired by Abigail’s relationship with denim.
MY NAME IS RIO SPRING/ SUMMER CONTENT CREATION
A selection of content, layouts and ads designed for the ‘My Name is Rio’ collection.
Collage created using inspiration behind the ‘My Name is Rio’ collection.
Animated print for posting on Instagram stories
Animated print for posting on Instagram stories
Layout Design for homepage.
Ad
Ad
Blog Post Gif
Blog Post Gif
SOCIAL MEDIA CONTENT CREATION & LAYOUT
Image sourcing, cropping and layout design.
SOCIAL MEDIA CONTENT CREATION & LAYOUT
Image sourcing, cropping and layout design.
VIDEO EDITING- REELS
VIDEO EDITING- REELS
VIDEO EDITING- REELS
CONTENT BLOCK DESIGN
PRODUCT LAUNCH NEWSLETTER DESIGN
SEASONAL LOGO COLOUR UPDATE
CREATIVE DIRECTOR & FOUNDER
PRINT-BASED FASHION AND ACCESSORIES BRAND
GRAPHICS, ILLUSTRATION, PRINTS & CONTENT BY OLIVIA MOORE
In 2018 I received fifteen thousand pounds funding from The Royal College of Art to produce my own collection of print-based clothes and accessories. I launched my products online via oliviamoorelondon.com, customers included Laura Whitmore, Scarlett Curtis, Grazia’s Polly Vernon, and world-renowned tattoo artist Emily Malice.
The experience provided me immense insight into what it takes to create a successful brand, which first and foremost is the ability to manage every aspect of a business from production, operations, creative, design development, e-commerce, and marketing.
I continued to work with my freelance clients throughout the duration of running the brand, clients included: Paul Smith (a previous full-time employer) La Roche Posay, L’Oréal, and WGSM, and from this, I found I preferred working within an established team rather than running my own business.
Being part of a creative team for brands I admire and buy into, creating work that takes me out of my comfort zone, developing creative strategies on a competitive scale, working alongside, and learning from my fellow team members I find to be more rewarding.
LOGO DESIGNS & SEASON ONE COLOUR PALETTE,
HTML COLOUR HEX CODES DETAILED BELOW SWATCH
Logo designs for my brand, inspired by The Rolling Stones, Pop Art, Chuppa Chup lollies (designed by Dali) and 1970s disco.
The colour palette used contrasting shades that were picked from my first collection of prints.
The swatches above detail numerical codes, these are their colour hex codes (RGB) for HTML.
The logos were used on my website, e-marketing materials, social media platforms, and Instagram campaigns,.
Logos printed on postcards, stickers and thank you slips had a separate CYMK colour card to ensure consistency with digital content.
Material bases such as clothing labels and canvas shopping bags were matched to the closest Pantone shade and sent to the supplier.
OLIVIA MOORE LONDON- WEBSITE DESIGN
The design of the website was incredibly important to me as this was the only platform I had to sell directly to customers. I designed the website to be fun, feature my illustrations, have custom effects such as an animated homepage, custom cursor (Absinthe drink, lips, and eyes) When you purchased an item confetti stars sprinkled across the screen. The individual product pages had clickable fabric swatches that transformed the dress into a different print base. I worked closely with the communications agency The Digital Fairy who provided technical support and a software coder in order who had the skills to construct the website I envisioned.
CONTINUE BELOW FOR DESIGN PROCESS
OLIVIA MOORE LONDON- SEASON ONE PRINT DESIGN
My prints were individually hand-painted in watercolour by me and digitised in Photoshop. A lot of development and multiple variations preceded the final prints pictured below. The inspiration behind the prints are as follows:
Absinthe: The highly alcoholic green beverage commonly referred to in historical literature as “la fee verte” meaning green fairy.
Girl Gaze: There's a sisterhood that women share, and its tenet is simple: We're in this together! This print is the ultimate representation of girls looking out for each other.
Let’s Get Fried: Inspired by hungover breakfasts at art college making English breakfasts with a soundtrack of Britpop classics in the background, Blur, Oasis, and Pulp.
Lippy: This print features the luscious lips of some of my favorite female pin-ups:
Debbie Harry, Twiggy, and Jane Birkin.
Ziggy: A tribute to one of my heroes, the late David Bowie.
All of my prints were formatted into repeats so they could be printed in bulk by UK-based printing manufacturers with minimal fabric wastage. The prints below were printed onto fabric bases that included crepe de chine, silk, cotton, and canvas and were manufactured into products for my online store. As the prints are digital the possibilities of materials that they can be printed onto is immense ranging from types of paper, fabrics, plastic, and ceramics.
OLIVIA MOORE LONDON- ART DIRECTION, DESIGN & RETOUCHING:
Photoshoot art directed by me to create campaign imagery for use on the oliviamoorelondon.com website and social platforms. I directed the makeup, styling, and backdrops of the images and communicated with the team through a series of large mood boards present on the day of the shoot. Garments in the photographs were manufactured using a London based social enterprise factory.
Photographer: Polly Hanrahan, Model: Lulu Reynolds (Select), Make Up: Gabriella Floyd, Art Direction & Styling: Olivia Moore
MAKE UP CREATIVE DIRECTION:
1960s make-up looks given a modern refresh, make-up applied by Gabriella Floyd.
OLIVIA MOORE LONDON- SEASON TWO PRINT DESIGN
For Season Two prints took on a darker colour palette to appeal to a wider range of customers.
Just like Season one prints were developed from hand-painted watercolours and digitised.
For this season rigorous print testing was required in order to ensure the black ink didn’t bleed into the rest of the textiles during the printing process.
Print names and inspiration listed below:
Anita: Inspired by Rolling Stone’s muse Anita Pallenberg, the rock star print series took on a darker colour palette.
Holly Golightly: Diamonds and pearls are a girl’s best friend! Inspired by Truman Capote’s Holly Golightly.
My Room or Yours?: Inspired by a documentary about the Carylse Hotel and the infamous going on the hotel’s guests!
Photographer: Polly Hanrahan, Model: Amadine Guihard (Next), Make Up: Jesse Walker, Hair: Akiko Kawasaki, Art Direction & Styling: Olivia Moore
OLIVIA MOORE LONDON- PACKAGING DESIGN FOR ONLINE PURCHASES, MAXIMISING THE POTENTIAL OF MY HAND PAINTED ILLUSTRATIONS
Pictured below are my hand-painted illustrations that were used as promotional materials for postcards, stickers and marketing.
These images also served a purpose in making customers aware that the products available at oliviamoorelondon.com were designed with the following icons in mind:
Jane Birkin
Debbie Harry (Her lips in this image appears as in a Season One print titled ‘Lippy.’)
Bob Dylan
LIPSTICK NIGHTS ILLUSTRATED GIF CONTENT
OLIVIA MOORE LONDON- PACKAGING DESIGN FOR ONLINE PURCHASES, MAXIMISING THE POTENTIAL OF MY HAND PAINTED ILLUSTRATIONS
Pictured below are my hand-painted illustrations that were used as promotional materials for postcards, stickers, and marketing.
These images also served a purpose in making customers aware that the products available at oliviamoorelondon.com were designed with the following icons in mind:
Twiggy, her lips, and eyes in this image appear in the Season One prints titled ‘Lippy. and ‘Girl Gaze’ as well as the gif below.
David Bowie
David Hockney
ILLUSTRATED GIFS
Below are illustrations that were the origins of the prints that follow on the next few pages. My objects of curiosity are painted directly into a sketchbook that reads like a visual diary.
OLIVIA MOORE LONDON- PACKAGING DESIGN FOR ONLINE PURCHASES, MAXIMISING THE POTENTIAL OF MY HAND-PAINTED ILLUSTRATIONS
Inspired by brands Glossier and Realisation Par I decided to use packaging as a marketing tool, online purchases were delivered in a branded shopper bag with my illustrations on stickers and postcards included in the parcel. The illustrations further communicated the inspiration behind the brand which was heavily influenced by the music and fashion of the sixties and seventies. The goal was to spread brand awareness and provide further insight into where the prints originated from, customers posted their ‘instagrammable’ purchases on social media, and sales increased as a result,
LA ROCHE POSAY- INFLUENCER & PRESS WEBSITE
La Roche Posay approached me to create a digital solution (microsite or form) where influencers and press could go to select their skincare routine either as a one-off or a subscription to build advocacy. They wished to have each of the products situated within a ‘digital french pharmacy’ using illustrated pack shots And for me to think of a creative way to bring to life their pharmacist Dr Marine Vincent, who will be available to them for advice. A mood board with my vision for the project is below:
ANIMATED NEON FLASHING LIGHT LOGO DESIGNED BY OLIVIA MOORE
The La Roche Posay logo was given a playful update to look like a flashing neon sign like those frequently seen in French pharmacies around Paris.
ANIMATED GIFS
Animated and illustrated La Roche Posay bottles with Dr Marine Vincent handwriting to guide customers through the digital pharmacy. These animations were saved and uploaded onto the website as gif files. They were visible on the individual product pages of the website
LA ROCHE POSAY- INFLUENCER & PRESS WEBSITE
Below is a sample of how the invitation-only microsite appeared to the influencers and press customers, the illustrated bottles could be clicked and dragged around.
Illustrated La Roche Posay bottles.
PRINT & TEXTILE DESIGN PROJECT FOR JIMMY CHOO
Hand-painted print and embroidery designs for Jimmy Choo to be used on a range of shoes and bags. Using a range of printing techniques: pressed vinyl, screen printed flowers, silver foiling and laser cutting.
METROLAND INTERIORS- BRANDING & ANIMATED LOGOS
A Buckinghamshire based Interior Designer branding project, she cited John Betjeman,
The Bloosmbury set (Vanessa Bell) and Celia Birtwell as her key references.
Below are the logo variations and finalised colour palette for use on a future website build.
Underneath are stickers to attach to fabric samples, the scalloped edge was inspired by
her love of trims that she applies to many of her upholstered fabric designs.
On the right is her selection of business cards that were printed on luxe, recycled
matte paper.
BUISNESS CARD DESIGN
PIRINTED STICKER DESIGN
Stickers to attached to fabric samples for clients.
LEFT: VISUAL CONTENT FOR THE METROLAND INTERIORS WEBSITE
Many of Liz Dewhurst’s clients live around the Metropolitan railway so we played on this theme in the visual assetts of her website.
The visuals came from the CSM libary which contains etchings from the 1900s.
ANIMATED WEBSITE CONTENT
I visited the CSM libabry and scanned in design books from the early 1900s to use as animated content for the website.
TAKE A TRIP, INTRODUCTORY PACKAGES
Whilst freelancing I introduced myself to advertising agencies through introductory packages titled ‘Take a Trip.’ This form of introduction secured me clients such as Audible,
La Roche Posay and Loreal. The packages included ‘professional mind bender’ pencils, mushroom sweets in a baggie, postcards and stickers.
The intention was that these would be passed around the office, left on someone's desk and eventually someone would ask “Who sent these?’”
It did the trick and I got a lot of work out of this idea.
I chose the theme of magic mushrooms as they have the ability to change people’s perception, mood and thought.
A subversive metaphor for creatives working in and collaboratively with the advertising world.
TAKE A TRIP, ORIGINAL ARTWORK
The images used on the postcards were originally drawn using black ink pens and formatted on Photoshop for printing as stickers and postcards.
The colour palette for the stationary of deep navy was chosen as this is a traditional corporate colour, I accompanied it with a bright acid green alternative as a nod to the ordinary and extraordinary.
